Coaching platforms rarely show their prices side by side, and the starting price says little about what you'll pay once you have 30 clients. So we read each pricing page and wrote down the monthly price at three sizes.
We make Coachplan, so we're not neutral. That's why every price below links to its source and shows the date we checked it. If you want the full picture for one platform, each name links to our side-by-side comparison.
How we compared
- Prices are monthly billing in US dollars. Annual billing is cheaper on most platforms.
- My PT Hub prices in euros. We converted at the ECB reference rate (€1 = $1.1188) and show the euro price next to it.
- Each cell is the cheapest published plan that covers that many active clients.
- Payments and other add-ons are listed separately, not added to the plan price.
- Coachplan's prices include tax. The others are shown as listed.
Prices at 10, 30 and 50 clients
| Platform | 10 clients | 30 clients | 50 clients | Taking client payments |
|---|---|---|---|---|
| Coachplan | $40 (Starter) | $70 (Grow) | $115 (Pro) | 1.5% to Coachplan plus payment costs |
| ABC Trainerize | $50 (Pro 15) | $79 (Pro 30) | $135 (Pro 50) | Stripe add-on, $10/mo |
| Everfit | $29 (Pro 10) | $75 (Pro 35) | $95 (Pro 50) | Add-on, from $9/mo |
| TrueCoach | $57.99 (Standard) | $136.99 (Pro) | $136.99 (Pro) | Included (Stripe), no extra fees |
| My PT Hub | about $66 (Premium, €59) | about $66 (Premium, €59) | about $66 (Premium, €59) | Included (Stripe) |
| PT Distinction | $59.90 (Pro) | $71.90 (Pro) | $89.90 (Master) | Included |
| Coach Catalyst | $44 (Coach) | $104 (Coach) | $104 (Coach) | Listed, cost not stated on the pricing page |
What the numbers say
At 10 clients the cheapest plan is Everfit (Pro 10, $29). At 30 clients it's My PT Hub (Premium, about $66), and at 50 clients My PT Hub (Premium, about $66). Coachplan is second of 7 at 10 clients, second at 30 and fifth at 50.
The plan price is only part of it. Several platforms charge extra for things most online coaches use every week:
- ABC Trainerize: Advanced Nutrition $20/mo (Pro 5 and 15) or $45/mo (Pro 30 and up), custom branded app $169 one-time.
- Everfit: Meal Plans & Recipe Books from $39/mo, Autoflow automation from $29/mo.
- TrueCoach: Custom-branded app from the Standard plan.
- My PT Hub: Custom branded app €95 one-time, extra trainers €10/mo each.
- PT Distinction: Custom branded apps from the Pro plan.
- Coach Catalyst: Coach Pro is $20/mo more for unlimited coaches and the AI assistant.
Coachplan has no add-ons. Programs, meal plans with automatic macros, check-ins, payments and the client app with your logo and colors are on every plan, from $40 a month for 10 clients. When clients pay through Coachplan, the cost is 1.5% to Coachplan plus payment costs.
How to compare for your own business
Coaching software price checklist
Run each platform you're considering through it.
- Count your active clients today, and where you expect to be in 12 months.
- Find the plan each platform puts you on at both numbers.
- List the add-ons you'd need: payments, meal plans, automation, a branded app.
- Work out the payment costs on your monthly client revenue, not just the subscription.
- Check monthly vs annual billing, and whether the price includes tax.
- Try your top two for free with a few real clients before you move everyone.
Sources
- ABC Trainerize pricing, checked October 29, 2026, monthly billing
- Everfit pricing, checked October 29, 2026, monthly billing
- TrueCoach pricing, checked October 29, 2026, monthly billing
- My PT Hub pricing, checked October 29, 2026, monthly billing
- PT Distinction pricing, checked October 29, 2026, monthly billing
- Coach Catalyst pricing, checked October 29, 2026, monthly billing
Prices change. Always check the platform's own pricing page before you decide.