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Comparison · updated September 2026

TrueCoach alternative: Coachplan vs TrueCoach

TrueCoach is simple, focused and refreshingly transparent: no add-ons and no extra payment fees. Coachplan goes wider, with meal planning, selling programs and a branded client app on every plan, so you can run more of the business in one place.

In short

TrueCoach does one-to-one training well, and its pricing has no hidden extras. The catch is the tier jumps: past 20 active clients you move from $57.99 to $136.99 a month, and the branded app and wearables only come from the Standard plan up. Nutrition runs through MyFitnessPal rather than meal plans you write yourself. Coachplan has one fixed price per tier, with programs, meal plans with automatic macros, payments, check-ins, program sales and the client app with your logo and colors all included on every plan.

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30-day free trial · no credit card · no lock-in

Coachplan dashboard: invite a client, create a program or course, and see today's top tasks in one place

At 30 clients

Save approx. $9/mo

A conservative estimate. At 30 clients TrueCoach's Pro plan is actually $136.99/mo.

Branded app

Every plan vs Standard+

Your logo and colors on every Coachplan plan. TrueCoach's branded app starts on Standard.

Meal plans

Built in vs MyFitnessPal

Write macro-calculated meal plans in Coachplan. TrueCoach tracks nutrition through MyFitnessPal.

Simplicity

TrueCoach wins

Deliberately focused on one-to-one training, with very little to learn.

Coachplan vs TrueCoach: focus versus breadth, point by point.

Where each platform wins, from pricing tiers to meal plans.

01

Program building

Close call

Coachplan

Template-based builder with a 1,200+ exercise library (with GIFs), supersets, % of 1RM and alternative exercises. Add your own exercises with video. An 8-week program from a template usually takes minutes.

TrueCoach

A simple, fast builder with a 3,000+ video exercise library. It covers one-to-one training well.

Verdict: Close. Both build professional programs quickly. TrueCoach keeps it minimal and has the bigger video library; Coachplan gives you more options per exercise. Pick on feel.

See the workout builder →
02

Price as you grow

Coachplan wins

Coachplan

One fixed price per tier, with every module included. Adding a client within your tier costs nothing extra.

TrueCoach

Starter $26.34/mo (5 clients), Standard $57.99/mo (20 clients), Pro $136.99/mo (50 clients). No add-ons and no extra payment fees.

Verdict: TrueCoach is transparent, which deserves credit. But the jump past 20 clients is steep, and that's where many growing coaches land. Coachplan's tiers give you more room per step.

See Coachplan pricing →
03

Branded client app

Coachplan wins

Coachplan

Your logo and colors in the client app on every plan, including the cheapest. It's a web app clients install from the browser.

TrueCoach

A custom-branded fitness app is included on Standard and Pro, not on Starter.

Verdict: Both can put your brand in front of clients. Coachplan includes it from the cheapest plan; at TrueCoach you need Standard or above.

See the client app →
04

Nutrition and meal plans

Coachplan wins

Coachplan

Write meal plans with automatic macro calculation, using a food database and a recipe library, on every plan.

TrueCoach

Nutrition and habit tracking through MyFitnessPal on all plans; advanced habit and nutrition tracking on Standard and Pro.

Verdict: If you write meal plans for clients, Coachplan does it in the same system as their training. TrueCoach is built around tracking, not planning.

See meal planning →
05

Selling programs and leads

Coachplan wins

Coachplan

Sell programs online with Stripe: a purchase creates the client automatically with their content ready. A shareable lead page turns an enquiry into a client with one form.

TrueCoach

Automated Stripe payments for client subscriptions, plus public coach profiles on Standard and Pro to collect leads.

Verdict: Both handle recurring payments. If you also want to sell ready-made programs to people who aren't clients yet, Coachplan covers more of that in one place.

See how selling programs works →
06

Simplicity and focus

TrueCoach wins

Coachplan

A broad platform that covers the whole business. With that breadth comes more to explore.

TrueCoach

Deliberately focused on one-to-one coaching. Very little to learn, quick to get going, nothing extra.

Verdict: Credit to TrueCoach: if you only want a clean tool for one-to-one training and messaging, that focus is their strength. They win here.

07

Best for

Close call

Coachplan

Personal trainers and online coaches who want training, meal plans, payments and program sales in one system, with a branded app from the cheapest plan.

TrueCoach

Coaches who want the simplest possible tool for one-to-one training and messaging, and rely on MyFitnessPal and wearables for the rest.

Verdict: Want a simple, focused tool for one-to-one training? TrueCoach is a good choice. Want meal plans, program sales and your brand on every plan? The numbers point to Coachplan.

How switching works →

TrueCoach pricing vs Coachplan for a coach like you.

TrueCoach pricing is a flat fee per client tier in USD, with no add-ons and no cut of your payments. Drag the slider to see what TrueCoach vs Coachplan costs at your size.

Coachplan

Fixed price

$70 /mo

Grow · whatever your client count

≈ $9/mo less at your size

  • ✓No per-client fees
  • ✓One fixed price per plan, month to month
  • ✓Every module included, client app too

TrueCoach

Steps up by client tier

$79 /mo

Flat price per client tier, in USD

  • ·Starter $26.34/mo for up to 5 clients
  • ·Standard $57.99/mo (20 clients), Pro $136.99/mo (50 clients)
  • ·Branded app from Standard; no add-ons or extra payment fees

At 30 clients you're past TrueCoach's 20-client Standard tier, so you'd pay the Pro price of $136.99/mo, well above Coachplan's plan for that size. The slider uses a conservative straight line, so it shows a smaller gap than the real tier price.

TrueCoach figures from truecoach.co/pricing (checked 26 Sep 2026). The slider draws a straight line through TrueCoach's Starter and Standard prices, so from 21 to 50 clients it shows less than the real Pro price of $136.99/mo. TrueCoach doesn't charge extra fees on payments beyond Stripe's own processing. Prices change, so always check both providers' current pricing before you decide.

See Coachplan pricing · Compare the real cost of other platforms · How switching works

TrueCoach details last checked September 26, 2026. Sources: TrueCoach pricing

Which one fits whom? Be honest with yourself.

We believe in Coachplan — but not that one tool fits everyone. Read both lists and see where you recognize yourself.

Best for

The coach who wants more than one-to-one training (meal plans, program sales and payments in the same place) with the branded client app on every plan.

Choose Coachplan if you…

  • ✓write meal plans and want them next to the training, not in another app
  • ✓are heading past 20 clients and want room to grow without a steep jump
  • ✓want your logo and colors in the client app from the cheapest plan
  • ✓want to sell ready-made programs online as well as coach one-to-one

Best for

The coach who wants the simplest, most focused tool for one-to-one training and messaging, and handles nutrition through MyFitnessPal.

Choose TrueCoach if you…

  • ·want the simplest, most focused tool for one-to-one coaching
  • ·want a 3,000+ video exercise library out of the box
  • ·rely on wearable data (Apple, Garmin, WHOOP) on Standard or Pro
  • ·prefer transparent pricing with no add-ons, and your client count fits a tier well

Where are you right now? Here is what to do.

You want a predictable price

Start your trial today

One fixed monthly price, every feature included and no lock-in. You can stop at any time.

Create your free account →

You're not sure yet

Run both side by side for 30 days

Move five clients over and see the difference in practice before you cancel anything.

Start your free trial →

You want to switch without the hassle

Let us move your programs

We move your existing programs and client data over, free, so you don't start from scratch.

Ask us about switching →

Switch without downtime

We move your clients and programs — for free.

You don't have to rebuild your business from scratch. We help you move client data, programs and templates from TrueCoach, and your clients notice just one change: a new app with your logo.

STEP 1

You create a free account and we look at your current setup

STEP 2

We move your clients, programs and templates over, free

STEP 3

You invite your clients to the app with one link

STEP 4

You run both side by side until you're confident, then cancel the old one

FAQ: Coachplan vs TrueCoach

  • Yes, especially if you want meal plans, program sales or a branded app without moving up a tier. Coachplan covers the same core jobs (programs, client app, messaging, payments) and adds meal planning with automatic macros and selling programs online. TrueCoach is simpler and more focused on one-to-one training.

  • As of September 2026, TrueCoach Starter is $26.34/mo for up to 5 active clients, Standard $57.99/mo for up to 20 and Pro $136.99/mo for up to 50, with custom pricing above 50. Annual plans are cheaper. There are no add-ons or extra payment fees. Check truecoach.co/pricing for current prices.

  • Breadth. TrueCoach is deliberately focused on one-to-one training and messaging. Coachplan also covers meal plans, selling programs and a lead page in the same system, with the branded client app on every plan.

  • No. TrueCoach says there are no extra fees beyond Stripe's own processing, and that's fair and transparent. Coachplan has no fee per extra client. If you sell programs through Coachplan, a platform fee applies per sale on top of Stripe's processing fee.

  • On Standard and Pro, yes: TrueCoach offers a custom-branded app there, but not on Starter. With Coachplan, your logo and colors are in the client app on every plan. It's a web app clients install from their browser.

  • Yes. Coachplan is run by a European company, based in Denmark, and works the same for coaches wherever they are. Prices are in US dollars, every core feature is on every plan with no per-client fee, and we help you move your clients and programs over for free.

  • Yes. You invite clients to Coachplan with a link, and we help you move your programs and client data so you don't start from scratch. Many coaches run both side by side during the trial.

  • No. Every Coachplan plan is month-to-month, and you can upgrade, downgrade or cancel at any time.

Try it yourself. 30 days is enough to be sure.

No sales call, no demo booking, no credit card. Create your account, build your first program and see if it fits the way you coach.

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