Program storefront for coaches
Sell programs online. Buyers become clients automatically.
Package a workout program, course or meal plan, set a price and share the checkout link. Once your payment account is approved, a new product takes minutes to set up. When someone buys, they are created as a client automatically, with the content ready in their app.
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Your checkout link
ActiveA program storefront is how you sell workout programs online without a website: you put your own content (a workout program, a course or a meal plan) up for sale with a checkout link. In Coachplan, payment runs through Stripe and the buyer is created as a client automatically, with the content ready in their app, so you never set anyone up by hand.
You built the program. Selling it shouldn’t eat your evenings.
Plenty of coaches have great programs, but end up juggling a payment form, emails and manual client setup after every sale. Coachplan handles the sale and the setup in one place.
Without Coachplan
- Setting up every buyer as a client by hand
- A separate online shop or payment form to maintain
- Login details emailed manually after each purchase
- A different link for every product, scattered across your socials
With Coachplan
- One checkout link per product, or one store page for all of them
- Stripe Checkout handles payment and receipts
- The buyer gets a welcome email and the content automatically
- Clients who came from a purchase are clearly marked in your dashboard
Who sells programs with Coachplan?
Personal trainers
Sell your best programs, courses and meal plans as standalone products to people you can’t train one to one.
Online coaches
Put one store link in your bio and let people buy straight from your website, newsletter or social profiles.
Physiotherapists
Offer rehab programs and courses as products to patients you wouldn’t otherwise have time to reach.
How your program storefront works
Four steps from your library to a paying client with the program in their app.
Products
Everything lives in the dashboard you already use
Your products sit under Account → Products in Coachplan. This is where you create them, edit them and see what has sold.
No separate online shop to keep running
More than a payment link
Stripe Checkout
Buyers pay through Stripe Checkout, a checkout people already know and trust. Receipts are included.
Links that never change
Change the price or the description whenever you like. The checkout link stays the same, so old posts keep working.
Clients created automatically
When a payment goes through, the buyer appears as a client in your dashboard within seconds. Nothing for you to do.
Your own store page
One public page with your logo, colors, intro text and social links, showing every product you choose to list. No website needed.
A personal thank-you
Write a short message that appears after checkout, so buyers feel there is a real coach behind the program.
Purchase clients marked
Clients who came in through a purchase are marked in your dashboard, so you always know who bought a program and who you coach one to one.
Program storefront vs online shop and manual setup
Questions about selling programs online
Three kinds of content: workout programs, individual courses and meal plans. Group courses can’t be sold as products; you still assign those from your dashboard.
The buyer pays by card through Stripe Checkout, is created as a client automatically and receives a welcome email with their login. The content is ready the first time they open the app.
Yes. Selling products requires connecting your Stripe account through Stripe Connect. The money goes straight to your own Stripe account. Setup is quick once your payment account is approved.
No. You can share a product’s checkout link anywhere, or switch on your store page: a public page with your logo, colors, intro text and every product you choose to show.
Yes. Change the price, title or description at any time. The checkout link stays the same.
Coachplan charges a platform fee per transaction, on top of Stripe’s standard processing fee. Get in touch and we’ll share the current rate. The store page itself is included on every plan at no extra cost.
No. Coachplan creates the client account automatically once the payment goes through.
Learn more
Guides for this part of your business
Start selling your programs this week.
Try Coachplan free for 30 days and see how simple it is to sell programs, courses and meal plans online, with every buyer set up for you.
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